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Subject: Cheap wine 'good as pricier bottles' - blind taste test
Written By: Philip Eno on 04/15/11 at 3:56 pm
Wine costing less than £5 a bottle can have the same effect on the palate as those priced up to six times as much, a psychological taste challenge suggests.
The blind test at the Edinburgh Science Festival saw 578 members of the public correctly identify the "cheap" or "expensive" wines only 50% of the time.
They tasted a range of red and white wines including merlot and chardonnay.
University of Hertfordshire researchers say their findings indicate many people may just be paying for a label.
Two champagnes costing £17.61 and £29.99 were compared, alongside the bottles costing less than £5 and vintages priced between £10 and £30.
The other varieties tasted were shiraz, rioja, claret, pinot grigio and sauvignon blanc.
The participants were asked to say which they thought were cheap and which were expensive.
By the laws of chance, they should have been able to make a correct guess 50% of the time - and that was the exact level of accuracy seen.
The findings demonstrate the volunteers cannot distinguish between wines by taste alone, the organisers of the test say.
Lead researcher psychologist Professor Richard Wiseman said: "These are remarkable results. People were unable to tell expensive from inexpensive wines, and so in these times of financial hardship the message is clear - the inexpensive wines we tested tasted the same as their expensive counterparts."
Subject: Re: Cheap wine 'good as pricier bottles' - blind taste test
Written By: watertowater on 06/27/11 at 6:27 am
Honestly, this experiment reminds me of those expensive restaurants with mediocre or horrible food. :D ;D
Subject: Re: Cheap wine 'good as pricier bottles' - blind taste test
Written By: Brian06 on 06/27/11 at 3:19 pm
I buy this 1.5 L bottle of cheap ($6.00) burgundy sometimes, it's really not bad at all. I don't have the money for the expensive stuff. ;D
Subject: Re: Cheap wine 'good as pricier bottles' - blind taste test
Written By: Jessica on 06/27/11 at 11:35 pm
I buy this 1.5 L bottle of cheap ($6.00) burgundy sometimes, it's really not bad at all. I don't have the money for the expensive stuff. ;D
There's this $8 bottle of sweet Riesling that I love.
Subject: Re: Cheap wine 'good as pricier bottles' - blind taste test
Written By: Midas on 06/28/11 at 12:04 am
There's this $8 bottle of sweet Riesling that I love.
Blue bottle one?
Subject: Re: Cheap wine 'good as pricier bottles' - blind taste test
Written By: AL-B Mk. III on 06/28/11 at 1:02 am
http://www.plateoftheday.com/food_blog/nightTrainNThunderbird.gif
:o
Subject: Re: Cheap wine 'good as pricier bottles' - blind taste test
Written By: 2kidsami on 06/28/11 at 10:04 am
Boone's has known this for Years!
I like box wine, cause it keeps better, is handier (I am the only one who drinks wine in my house, so I can just pour me a glass (no need to finish the bottle). It just does not do well in a cooler for boating and such... Box gets all wet and Wiley and soon you have a bag of wine!
Subject: Re: Cheap wine 'good as pricier bottles' - blind taste test
Written By: bookmistress4ever on 06/28/11 at 10:34 am
I used to LOVE Boone's (when I drank).