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Subject: MTV rebrands itself

Written By: the2001 on 10/23/15 at 5:52 pm

MTV announced its TV rebranding today, with a three-minute video containing a smattering of motion art that’s manically-paced to the point of ineffability. It’s another major rebrand after its last in 2010, and it’s one that’s done away with a long-standing slogan: instead of the iconic “I want my MTV!” that a generation’s grown up with since the 80s, it’s now “I am my MTV,” perhaps as a gesture to the current generation’s movement toward self-examination, identity politics, and apparent narcissism.

Interestingly, it’s riding on the coattails of seapunk, a Tumblr microculture which had its peak in 2013. That’s not to say visual trends simply peak and die off immediately—vaporwave, another microculture is still going through phases of popularity—but that MTV is suddenly bargaining its brand image on some years-old trends while committing to “refreshing constantly” seems to be at odds.

It looks like some Vaporware Tumblr bs thats 3 years behind tbh.

http://motherboard.vice.com/read/what-the-hell-is-mtvs-new-rebrand-about


http://www.music-asia.com/wp-content/uploads/2015/09/MTV-Bump.png

http://motherboard-images.vice.com/content-images/contentimage/23088/1435259097780961.jpg


Subject: Re: MTV rebrands itself

Written By: Ripley on 10/23/15 at 6:18 pm

I wish they would turn themselves back into a music channel.

Subject: Re: MTV rebrands itself

Written By: 80sfan on 10/23/15 at 7:00 pm

I wonder if MTV is towards the end of its days. I mean, who needs MTV when you have Youtube.

Subject: Re: MTV rebrands itself

Written By: mqg96 on 10/23/15 at 7:06 pm

Oooohhhhh......

Subject: Re: MTV rebrands itself

Written By: the2001 on 10/23/15 at 7:31 pm


I wonder if MTV is towards the end of its days. I mean, who needs MTV when you have Youtube.


mtv is in the last of its days one of the presidents of the company recently left

Subject: Re: MTV rebrands itself

Written By: 80sfan on 10/23/15 at 7:41 pm


mtv is in the last of its days one of the presidents of the company recently left


Wow, seriously?  :o

Subject: Re: MTV rebrands itself

Written By: apollonia1986 on 10/23/15 at 7:46 pm

So this is what a real swan song sounds like.  :(

Subject: Re: MTV rebrands itself

Written By: the2001 on 10/23/15 at 7:53 pm


Wow, seriously?  :o


yes google van tofler

Subject: Re: MTV rebrands itself

Written By: the2001 on 10/23/15 at 7:57 pm


So this is what a real swan song sounds like.  :(


yup its been real  ratings are at an all time low
and investors are saying to sell stock.

Subject: Re: MTV rebrands itself

Written By: SpyroKev on 10/23/15 at 9:16 pm


I wonder if MTV is towards the end of its days. I mean, who needs MTV when you have Youtube.


Wait, can't that be said to every cable channel in general?

Subject: Re: MTV rebrands itself

Written By: 80sfan on 10/23/15 at 10:01 pm


Wait, can't that be said to every cable channel in general?


I don't know. Probably.

Subject: Re: MTV rebrands itself

Written By: apollonia1986 on 10/23/15 at 10:23 pm


Wait, can't that be said to every cable channel in general?

Between social media and video sites like Youtube and Vimeo I can see just about everyone I want (except Prince cause he got a stick in his butt and took all his music down)

Subject: Re: MTV rebrands itself

Written By: mach!ne_he@d on 10/23/15 at 10:32 pm


I wonder if MTV is towards the end of its days. I mean, who needs MTV when you have Youtube.


I agree. The day that YouTube launched in 2005, MTV should've just went ahead and rebranded itself then because watching music videos on television was officially dead. I mean, think about it, who's going to sit around all day in front of the TV waiting to see a particular music video when you can just go online and watch basically every music video ever made on demand? There's an entire generation of kids that have grown up with YouTube that only know MTV as that random channel that shows re-runs of "Boy Meets World" and "Martin" all day long. Rebrand or not, I don't think that's gonna change anytime soon.

Subject: Re: MTV rebrands itself

Written By: LyricBoy on 10/24/15 at 4:02 am

Maybe they could rebrand to fit a narrow demographic which is where you see cable TV going anyway. They could become another "Man Channel" or possibly a "Gay Channel" or even appeal to a growing segment as "The Transgender Station".

Subject: Re: MTV rebrands itself

Written By: the2001 on 10/24/15 at 7:24 am


I agree. The day that YouTube launched in 2005, MTV should've just went ahead and rebranded itself then because watching music videos on television was officially dead. I mean, think about it, who's going to sit around all day in front of the TV waiting to see a particular music video when you can just go online and watch basically every music video ever made on demand? There's an entire generation of kids that have grown up with YouTube that only know MTV as that random channel that shows re-runs of "Boy Meets World" and "Martin" all day long. Rebrand or not, I don't think that's gonna change anytime soon.


People werent flocking to youtube and watching videos in 2005 in droves, it wasnt untl like late 2007/2008 they realized they had to boot TRL
because more people were using youtube than watching their show, but it wasnt like MTV was playing music videos all day in 2000-2004 either tho.

Subject: Re: MTV rebrands itself

Written By: Howard on 10/24/15 at 8:03 am


I wish they would turn themselves back into a music channel.


I say the same thing myself.

Subject: Re: MTV rebrands itself

Written By: Howard on 10/24/15 at 8:03 am


I wonder if MTV is towards the end of its days. I mean, who needs MTV when you have Youtube.


MTV is nothing but garbage now.

Subject: Re: MTV rebrands itself

Written By: Howard on 10/24/15 at 8:04 am


mtv is in the last of its days one of the presidents of the company recently left


What about VH1?  ???

Subject: Re: MTV rebrands itself

Written By: Howard on 10/24/15 at 8:05 am


Wait, can't that be said to every cable channel in general?


Well, not exactly.

Subject: Re: MTV rebrands itself

Written By: mach!ne_he@d on 10/24/15 at 9:29 am


People werent flocking to youtube and watching videos in 2005 in droves, it wasnt untl like late 2007/2008 they realized they had to boot TRL
because more people were using youtube than watching their show, but it wasnt like MTV was playing music videos all day in 2000-2004 either tho.


It didn't take long, though. YouTube launched publicly in November 2005, and by the time I discovered the site in late January 2006 there were already thousands of music videos on there. Granted, many of the videos were not of the best quality in those pre-Vevo days, but you didn't have to watch ads before every video either, so that kind of balances its out. I watched MTV everyday back in the early '00s, and music videos actually still had a fairly large presence back then. Sure, they weren't playing music videos 24/7 anymore by 2000, but TRL back in the Carson Daily era was unquestionably the centerpiece of the channel back then.

I think the biggest thing that's changed for MTV since the early '00s isn't necessarily the amount of music video content they show, but the channel's importance to the culture at large. Back in the early '00s, MTV was still the main arbiter of what music artists kids listened to. All the big acts of the late '90s/early '00s, from Limp Bizkit to the Backstreet Boys, were legitimized in the eyes of my middle school classmates when they made the TRL top 10. Having Carson Daily introduce your video back then was like the ultimate "stamp of approval". That's probably the most significant thing that YouTube has killed off for MTV.

Subject: Re: MTV rebrands itself

Written By: 80sfan on 10/24/15 at 9:48 am


MTV is nothing but garbage now.


For me, it's been garbage since 2003!

Subject: Re: MTV rebrands itself

Written By: 80sfan on 10/24/15 at 9:51 am


It didn't take long, though. YouTube launched publicly in November 2005, and by the time I discovered the site in late January 2006 there were already thousands of music videos on there. Granted, many of the videos were not of the best quality in those pre-Vevo days, but you didn't have to watch ads before every video either, so that kind of balances its out. I watched MTV everyday back in the early '00s, and music videos actually still had a fairly large presence back then. Sure, they weren't playing music videos 24/7 anymore by 2000, but TRL back in the Carson Daily era was unquestionably the centerpiece of the channel back then.

I think the biggest thing that's changed for MTV since the early '00s isn't necessarily the amount of music video content they show, but the channel's importance to the culture at large. Back in the early '00s, MTV was still the main arbiter of what music artists kids listened to. All the big acts of the late '90s/early '00s, from Limp Bizkit to the Backstreet Boys, were legitimized in the eyes of my middle school classmates when they made the TRL top 10. Having Carson Daily introduce your video back then was like the ultimate "stamp of approval". That's probably the most significant thing that YouTube has killed off for MTV.


I remember it got pretty popular by 2006 also. They killed TRL in 2008.

Subject: Re: MTV rebrands itself

Written By: Sita0 on 10/24/15 at 11:42 am


I don't know. Probably.

I'd say that sports are the main reason I watch live TV at this point. The rest, I've got on the web.

Subject: Re: MTV rebrands itself

Written By: 80sfan on 10/24/15 at 12:41 pm


I'd say that sports are the main reason I watch live TV at this point. The rest, I've got on the web.


My parents cancelled our Netflix so I watch The Walking Dead and Big Bang Theory.

Subject: Re: MTV rebrands itself

Written By: Howard on 10/24/15 at 5:48 pm

That's probably the most significant thing that YouTube has killed off for MTV.

You can also watch some MTV programming on YouTube.

Subject: Re: MTV rebrands itself

Written By: Howard on 10/24/15 at 5:49 pm


For me, it's been garbage since 2003!


It was garbage since they started airing those reality programs. ::)

Subject: Re: MTV rebrands itself

Written By: LyricBoy on 10/24/15 at 6:33 pm


What about VH1?  ???


VH1 is all Blaxploitation shows and naked dating shows these days.

Subject: Re: MTV rebrands itself

Written By: the2001 on 10/24/15 at 6:42 pm


I remember it got pretty popular by 2006 also. They killed TRL in 2008.


TRL came back in 2014 for a cup of coffee, but the ratings were not good for it.


Original commercial https://vimeo.com/101008080

http://38.media.tumblr.com/7415b4906d7e20f364b94a9a77436a11/tumblr_n83y0d2rgP1qh9nffo1_500.gif

https://s3-us-west-2.amazonaws.com/theneeds-images/selection/2014-07-03/thumbs/full512/9e9b32bc8372625b75c66e3f9d620ee3957b76ed.jpg

Subject: Re: MTV rebrands itself

Written By: the2001 on 10/24/15 at 6:54 pm


VH1 is all Blaxploitation shows and naked dating shows these days.


this

Subject: Re: MTV rebrands itself

Written By: mqg96 on 10/24/15 at 8:02 pm


I'd say that sports are the main reason I watch live TV at this point. The rest, I've got on the web.


Same here.

Subject: Re: MTV rebrands itself

Written By: Ripley on 10/24/15 at 8:11 pm


What about VH1?  ???

They used to be good.  Now they're like MTV.  Reality TV and the same repetitive crap.

Subject: Re: MTV rebrands itself

Written By: Howard on 10/25/15 at 2:59 pm


VH1 is all Blaxploitation shows and naked dating shows these days.


I know, I agree with you.

Subject: Re: MTV rebrands itself

Written By: the2001 on 10/26/15 at 3:02 pm


I know, I agree with you.

Subject: Re: MTV rebrands itself

Written By: Shemp97 on 10/29/15 at 8:52 pm


It was garbage since they started airing those reality programs. ::)

But... but...
http://www.xzibitcentral.com/images/pimp_my_ride/pimp-my-ride-dvd-3rd-season-cover.jpg
;D

Subject: Re: MTV rebrands itself

Written By: Howard on 10/30/15 at 7:29 am


But... but...
http://www.xzibitcentral.com/images/pimp_my_ride/pimp-my-ride-dvd-3rd-season-cover.jpg
;D


Yeah but this isn't music, It's about pimps and cars! ::)

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