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Subject: Lowenbrau Commercial

Written By: DJ avadoria on 02/22/04 at 12:51 a.m.

My good friend Jay likes to toast with "Here's to good friends, tonight is kinda special."  He always gets a little kick out of it, because he and I seem to be the only ones who remember the jingle from the old Lowenbrau beer commercial.  However, recently while out and about, I've heard other random people raising and clinking their glasses to the quote. Has anyone else noticed this bizarre trend in toasting?

Also, does Lowenbrau still exist?

Subject: Re: Lowenbrau Commercial

Written By: MaxwellSmart on 02/22/04 at 03:41 p.m.

I don't remember the commercial, but I remember my dad used to drink it with dinner.  I assume they're still making it because the bottle label said something like "brewed since 1379." 8)

Subject: Re: Lowenbrau Commercial

Written By: gumbypiz on 02/22/04 at 05:12 p.m.


Quoting:
Has anyone else noticed this bizarre trend in toasting?

Also, does Lowenbrau still exist?
End Quote


I remember the commercial, I was too young too drink, but remember the ads running ad nauseum on Sunday football games in the late 70's. As a joke in middle school we used to fake toast by singing the jingle as we lifted our 2% milkfat drinks...we even had a local band in college that did a really campy speed metal version of the jingle.

Heres the whole jingle....done with really deep voice (Lou Rawls like actor)
Hereís to good friends, tonight is kinda special,
the beer will pour, must say something more,
somehow,
so tonight, tonight
let it be Loewnbrau
Itís been so long, gee, Iím glad to see ya
Raise your glass, hereís to health
and happiness,
So tonight, tonight, tonight
Let it be all the best
(annoucer)
When youíre with good friends having good times
Donít just have a beer,
Have a Loewnbrau
Because good friends and good times deserve a great beer
And thereís really only one
Loewnbrau.

Yes, it's still around, as beers go its O.K., not really that different from most beers, somewhere inbetween Labbats and Harps, with a sharper bite.


Subject: Re: Lowenbrau Commercial

Written By: DJ avadoria on 02/22/04 at 09:36 p.m.


wow!  that's mighty impressive!  thanks  :o

Subject: Re: Lowenbrau Commercial

Written By: MaxwellSmart on 02/22/04 at 10:53 p.m.


Quoting:

Heres the whole jingle....done with really deep voice (Lou Rawls like actor)
Hereís to good friends, tonight is kinda special,
the beer will pour, must say something more,
somehow,
so tonight, tonight
let it be Loewnbrau
Itís been so long, gee, Iím glad to see ya
Raise your glass, hereís to health
and happiness,
So tonight, tonight, tonight
Let it be all the best
(annoucer)
When youíre with good friends having good times
Donít just have a beer,
Have a Loewnbrau
Because good friends and good times deserve a great beer
And thereís really only one
Loewnbrau.

End Quote


In the '70s they were still novices at selling beer.  See, there are too many high concepts in that Loewenbrau jingle.  In the '80s they got more to the point:
"I'm a Bud Bud Bud man..."
"Have an ice cold Coors
with a friend of yours!"

Subject: Re: Lowenbrau Commercial

Written By: gumbypiz on 02/22/04 at 11:59 p.m.


Quoting:

In the '70s they were still novices at selling beer. †See, there are too many high concepts in that Loewenbrau jingle. †In the '80s they got more to the point:
"I'm a Bud Bud Bud man..."
"Have an ice cold Coors
with a friend of yours!"
End Quote


So true, I'm waiting for "Blotto Beer" to come out...don't even need a ad campain for that one, just give it to a frat guy, turn his basball cap backwards and stand back for fun...
Maybe we'll get to the point of seeing "F*d Up" Malt Liquor, a skit Chris Rock did on SNL some time ago...
BTW, has anyone noticed that "Red" on that 70's show drinks "Owenbrau" beer for special occasions? They tape over the "L" on the show...

Subject: Re: Lowenbrau Commercial

Written By: MaxwellSmart on 02/23/04 at 07:11 a.m.

Speaking of beer...what was the year they switched from rip-tops for cans to the levered ones that don't separate from the can? †I'm guessing 1976, but it could have been '77. †
???

Subject: Re: Lowenbrau Commercial

Written By: gumbypiz on 02/23/04 at 11:51 a.m.


Quoting:
Speaking of beer...what was the year they switched from rip-tops for cans to the levered ones that don't separate from the can? †I'm guessing 1976, but it could have been '77. †
???
End Quote


Yes, I think it was '76, they need to get away from the pull tops because of all the trash of them ending up thrown on the ground. For some reason a lot of beer & soft drink companies also introduced a 8 oz can at the same time too...

The levered thing were kind of a b*tch when they first came out, they were tough to open and they hadn't gotten the lever to "give" correctly...especially if you were a kid, you ended up cutting you thumb on the lip of the opening or breaking a thumbnail trying to force open the little buggers...

Ironic thing is for the first few years, the effect to reduce the amout of tabs trashed on the ground didn't work, as a lot of kids tore off the levers anyway as "sex tabs", remember that?