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Subject: North Korea launches beer advert

Written By: Philip Eno on 07/03/09 at 12:16 pm

North Korea's latest launch is not missiles, but a TV advertising campaign for a locally-brewed beer.

In a rare nod to commercial motives in the resolutely communist nation, the TV advert features a thirsty worker holding a mug of frothy beer.

Young women in traditional Korean dress are shown serving trays of beer to men in Western suits.

Billed as the "Pride of Pyongyang", the advert promises drinkers that the beer will help ease stress.

"It represents the new look of Pyongyang," the two-and-a-half minute advert says. "It will be a familiar part of our lives."

Taedonggang Beer Factory has been making the brew since buying a British brewery and shipping it lock, stock and barrel from the UK in 2002.

The beer has been occasionally available in South Korea and is said to be of high quality.

North Korean leader Kim Jong-il, said to have a fondness for fine wines and brandy, has taken a personal interest in the brewery.

"Watching good quality beer coming out in an uninterrupted flow for a long while, he noted with great pleasure that it has now become possible to supply more fresh beer to people in all seasons," North Korea's state news agency, KCNA, said after he visited the brewery in 2002.

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