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Subject: India PM Modi overtakes White House on Twitter

Written By: Philip Eno on 06/27/14 at 4:23 am

Indian Prime Minister Narendra Modi has narrowly overtaken the White House on Twitter, a study of political use of the social network has found.

His account @NarendraModi has 4.99m followers, ahead of the @Whitheouse account which has 4.98m followers.

Mr Modi's huge victory in the recent general election was partly credited to a well-organised social media campaign.

The leader of the ruling Bharatiya Janata Party (BJP) is also the most followed Indian leader on Twitter.

"Mr Modi's seen a stratospheric rise," said Matthias Luefkens, who heads the annual Twiplomacy, a study conducted by global public relations and communications firm Burson-Marsteller.

Although Mr Modi speaks mostly in Hindi, his tweets are always in English, preferred for business in a nation with 22 official languages.

Mr Modi, who was elected in May, scored 24,000 retweets for his own "India has won!" victory message.

"I am a firm believer in the power of technology and social media to communicate with people across the world", Mr Modi has said in a message on his new website.

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