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Subject: Good parody verses bad in advertising.

Written By: DoRitos on 11/12/10 at 8:21 am


FEDEX recently came out with this commercial using a very bad parody of the OS "He's a Jolly Good Fellow"

http://www.youtube.com/watch?v=gfgJ4Zz-BtI

UPS countered with a commercial creating a really great parody using the OS of "That's Amore"

http://www.youtube.com/watch?v=mRAHa_Po0Kg

UPS wins hand down in a SOTM commercial parody comp. over FEDEX IMHO.  I think UPS had their act together and I'm sure this was their counter to that ridiculous FEDEX commercial.  Just like votes on amiright parodies I wonder who did the most business based on each company's ad?  These ads reminded me so much of what we see daily on amiright.  I'm basing this idea on the fact that I saw the FEDEX commercial weeks before the UPS commercial came out.  I hope these two companies do not ever merge because I fear that the new name would be "FED-UP" as I am with the FEDEX parody ad.  


Subject: Re: Good parody verses bad in advertising.

Written By: Step-chan on 11/12/10 at 12:55 pm

The second is definetly better made than the first one, in overall quality and presentation.

Subject: Re: Good parody verses bad in advertising.

Written By: Below Average Dave on 11/12/10 at 7:37 pm

UPS is also more reliable and easier to track than Fed Ex IMHO

Subject: Re: Good parody verses bad in advertising.

Written By: Red Ant on 11/12/10 at 7:54 pm

UPS FTW!

Ant

Subject: Re: Good parody verses bad in advertising.

Written By: DoRitos on 11/12/10 at 8:00 pm


UPS is also more reliable and easier to track than Fed Ex IMHO



That's a fact BAD.  I totally agree with you that UPS tracking is awesome compared to FEDEX.  Thanks for your feedback.  If you are not a parody writer you would probably not get what this means, but then you don't need it to for its effect to work on the average viewer.  It's more subliminal.  Whoever wrote the ads for UPS needs a giant bonus as I see it from a parody writer's point of view.  And Ant thanks for your feedback as well.  WTF is FTW?


Subject: Re: Good parody verses bad in advertising.

Written By: Red Ant on 11/12/10 at 8:13 pm

FTW = for the win (in certain circles it also stands for "F*** the world)

I know what WTF means.  ;D

Ant

Subject: Re: Good parody verses bad in advertising.

Written By: DoRitos on 11/12/10 at 8:28 pm


FTW = for the win (in certain circles it also stands for "F*** the world)

I know what WTF means.  ;D

Ant







Thanx  ANT

:D ;D

Subject: Re: Good parody verses bad in advertising.

Written By: DJ Blaze on 11/14/10 at 9:48 pm

Ultimately, the FEDEX one was funnier, I don't get what's funny about logistics. But as for well-writtenness, UPS wins hands downs. The thing about the FEDEX one is: it was meant to be that bad because of the whole "last minute" theme of the commercial.

Subject: Re: Good parody verses bad in advertising.

Written By: Matthias on 11/14/10 at 10:23 pm

I agree with DJ Blaze on this one... I wonder what other commericals parody songs.

Plus they had a really strange version of "That's Amore" for parody that didn't really sound like the Dean Martin version.

Subject: Re: Good parody verses bad in advertising.

Written By: DJ Blaze on 11/15/10 at 4:31 pm


I agree with DJ Blaze on this one... I wonder what other commericals parody songs.

Plus they had a really strange version of "That's Amore" for parody that didn't really sound like the Dean Martin version.


I saw one for some store that had a cartoon guy singing a parody of Get Down Tonight, it went something like "Do a little dance, save a little cash, mark down tonight! HOO HAH HOO HAH mark down tonight!"

Subject: Re: Good parody verses bad in advertising.

Written By: Robert J. Pagliaro on 11/16/10 at 3:01 pm



FEDEX recently came out with this commercial using a very bad parody of the OS "He's a Jolly Good Fellow"

http://www.youtube.com/watch?v=gfgJ4Zz-BtI

UPS countered with a commercial creating a really great parody using the OS of "That's Amore"

http://www.youtube.com/watch?v=mRAHa_Po0Kg

UPS wins hand down in a SOTM commercial parody comp. over FEDEX IMHO.  I think UPS had their act together and I'm sure this was their counter to that ridiculous FEDEX commercial.  Just like votes on amiright parodies I wonder who did the most business based on each company's ad?  These ads reminded me so much of what we see daily on amiright.  I'm basing this idea on the fact that I saw the FEDEX commercial weeks before the UPS commercial came out.  I hope these two companies do not ever merge because I fear that the new name would be "FED-UP" as I am with the FEDEX parody ad.  




Guy - how the hell are ya buddy?  I hate the "That's Logistics" tune - there's a small pedestrian tunnel that goes from 45th St to 46th Street on Park Avenue in Manhattan - because I work right there I find myself going through that tunnel often - UPS has that damn tune playing on a loop as you walk through the tunnel.  It's driving me crazy.
Hope all is well.
bob

Subject: Re: Good parody verses bad in advertising.

Written By: DoRitos on 11/23/10 at 4:23 am


I agree with DJ Blaze on this one... I wonder what other commericals parody songs.

Plus they had a really strange version of "That's Amore" for parody that didn't really sound like the Dean Martin version.



Matt there are more golden oldies used in commercials whether they are parody or not.  I see them all the time. Maybe they are trying to appeal to an older crowd that these songs are so much a part of that generation's memory.  And yes I agree with you that the "logistics" parody does not sound like old Dino's version but I really like it.  There is one really good part in the FEDEX commercial. It is when the boss finds Sally's resume on the printer.  Her facial expression is priceless.  These emoticons catch her look -  :-

Subject: Re: Good parody verses bad in advertising.

Written By: DoRitos on 11/23/10 at 4:28 am


Ultimately, the FEDEX one was funnier, I don't get what's funny about logistics. But as for well-writtenness, UPS wins hands downs. The thing about the FEDEX one is: it was meant to be that bad because of the whole "last minute" theme of the commercial.



DJ - Yes I did get the reason for the commercial - last minute and all, but as parody goes it sucks.  Sometimes just plain good  unfunny lyrics beat funny badly written parody lyrics and this is one of those times.  My point was to just make that contrast.  Thanks for adding to the discussion.  :)

Subject: Re: Good parody verses bad in advertising.

Written By: DoRitos on 11/23/10 at 4:45 am


Guy - how the hell are ya buddy?  I hate the "That's Logistics" tune - there's a small pedestrian tunnel that goes from 45th St to 46th Street on Park Avenue in Manhattan - because I work right there I find myself going through that tunnel often - UPS has that damn tune playing on a loop as you walk through the tunnel.  It's driving me crazy.
Hope all is well.
bob




Robert- I'm good and how the hell are you?  Sorry you have to hear that thing constantly in a tunnel.  Be careful, you could end up with tunnel hearing. Hey - try running through the tunnel to get less exposure to that parody that so annoys you.  Not only will you get less exposure that way just think of the health benefits from the exercise you'll get from a quick jog through. It is really nice to hear form you after so long.  Hope all is well with you. 

You know the tunnel could be worse.  When I lived in Japan McDonalds was just making its way establishing itself there. They had a continous commercial jingle looped that was being sung in Japanese that was at every McDonalds.  How would you like to hear that thing over and over again through an entire shift, if you worked there, only to hear it all night long in your sleep and to rise again to go back to work only to be given even more forced enjoyment. I was sick  8-P  of it just in the short time it took to order, get my food and leave.  Count your blessing, my friend.  :)

Subject: Re: Good parody verses bad in advertising.

Written By: DJ Blaze on 11/23/10 at 3:52 pm




When I lived in Japan McDonalds was just making its way establishing itself there. They had a continous commercial jingle looped that was being sung in Japanese that was at every McDonalds.  How would you like to hear that thing over and over again through an entire shift, if you worked there, only to hear it all night long in your sleep and to rise again to go back to work only to be given even more forced enjoyment. I was sick  8-P  of it just in the short time it took to order, get my food and leave.  Count your blessing, my friend.  :)




Whenever I think of Japan and McDonalds, I can't help but think of this:

http://www.youtube.com/watch?v=KNsgJ3CJVZA

No wonder childhood obesity is going up in Japan, we have a clown brainwashing kids with his "Ran Ran Ru!"

Subject: Re: Good parody verses bad in advertising.

Written By: karen on 12/07/10 at 3:40 pm


I agree with DJ Blaze on this one... I wonder what other commericals parody songs.



Mohegan Sun Casino/hotel used a bunch of 70s and 80s songs

Hold the line

My Sharona

are two that spring to mind

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